10 questions to evaluate your startup idea
1 min readOct 27, 2023
- What is the problem you’re solving? Do other people consider it a problem as well?
- What is the market size? How much of it could you capture assuming everything works out?
- Who are your competitors? What’s your distinct advantage that’s hard for them to replicate? Is winning assured if you go up against them?
- Who’s your target audience? Are they easy to reach? Is this demographic small enough so you’re the only one serving them?
- Is your product solving a legitimate problem or is it a nice-to-have?
- Do you see yourself working on this a decade from now?
- What are the the assumptions you’re making about the idea, your customers, and the market? How are you going to validate them?
- Are you going to require investors? How long could you go without them?
- What is minimum scope required to validate the idea?
- How are you going to make money? How much will you make and by when?
